Having been involved with the Internet for some quite some time, few things seem to impress me.  The power of the internet is old news to everyone. It's become a commodity of our everyday lives.  However, in the last few days I've seen 2 things from the Internet that would have been impossible 12 months ago, and indicative of how much MORE powerful the medium is becoming.

On February 4th, more than 4.5 million people* around the world (mostly in Colombia of course) marched against the terrorism, drug dealing, and kidnapping  of the FARC, Colombia's largest rebel group.  The march was "organized" only a few weeks before by a couple of students through their profile on Facebook!  It took place on a MONDAY, in middle of the work day.  Colombians marched in every city in Colombia, and cities around the world such as Miami, New York, London, Madrid, and Tokyo.  How exactly this happened will be stuff of case studies in the years to come.  Mr. Gladwell: you will sell more books if you write about in your next edition of The Tipping Point. 

The next significant event that blew me away was the video of Barack Obama giving a speech with background music of several artists.  I got chills watching the video, not because I'm an Obama supporter (if I could vote in US), but because it had the simple ingredients of the type of marketing campaign that goes viral in seconds.  Add to that the fact that you can see it in YouTube, comment on it, and forward it to your friends, and you have something really, really powerful.   As of this writing, the one edition I saw (there are several) had been seen by 2.7m people around the globe on YouTube alone.

Hillary, beat that.  

* The Economist gave a number of 1 miilion people marching.  Recent official counts are closer to 4.5m.